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Work With Ed Roach
Ed’s expertise is available by the hour via phone, Skype, email or in-person. Get practical solutions to troubling branding issues.
The Branding Experts Blog
Read posts, comment and share insights on branding with Branding Expert, Ed Roach.
Latest From The Branding Experts’ Blog
Guest Poster: Consumer Affairs for Brands Customer service is all about responsiveness, and small businesses face a special challenge when monitoring and responding to customer reviews. Often each employee in a small company does several jobs at [...]
Often times when you're building a brand, you're trying to show the best of an overall purchasing experience. Like any form of entertainment, they too are all about the experience. At first exposure you want that point in the [...]
A customer is aware of your brand from their first exposure to anything associated with you. Waiting at a light, they may glance at your logo on a vehicle. Working the room at a networking event, they may receive [...]
Too often we are buried in our daily whirlwind of business activity to remember the value and importance of our brand name. Ed’s weekly email tip not only helps me bring focus to this oft overlooked business necessity, but it also provides great, quick insights on how to develop, build and protect my brand identity. He’s like having a nagging mother telling you to wear a scarf in the cold … but because of this nagging, we never catch a cold and his constant reminders keep our brand strong.
Stu Sutton, Client
It is interesting to note that a majority of businesses feel that branding is marketing- the fact is, you cannot properly market if you do not have a well -defined BRAND. Ed’s tips are very valuable to aid in this.Karen Plunkett, Associate
Ed is so amazingly talented at branding. I struggled with a name and logo for my company for two years. He nailed in 10 minutes. I was blown away!!
Patricia Buxton-Dakides, Client