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Latest From The Branding Experts’ Blog

  • How Temptation Can Hurt Your Brand

How Temptation Can Hurt Your Brand

  • September 17th, 2014

Maybe it’s best to avoid them. As a brand we are no more than our reputation. Our personal brand is every bit as important as our corporate brand. What ever we do impacts on our brand. Many times I’ve been tempted [...]

  • How To Develop Anxieties That Boost Business.

How To Develop Anxieties That Boost Business.

  • August 29th, 2014

Over the years I've helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something. Or maybe the magic ingredient - you know - in how their product is made. [...]

  • You’re Stuck in a Rut -That’s How I See It Anyway.

You’re Stuck in a Rut -That’s How I See It Anyway.

  • August 29th, 2014

When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over [...]

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