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The Branding Experts Blog
Read posts, comment and share insights on branding with Branding Expert, Ed Roach.
Latest From The Branding Experts’ Blog
There was a time when you started a business and the first thing you did after putting up the shingle was to start building brand awareness. The first order of the day was to find a location. If it [...]
Over many years a business's brand accumulates dreaded branding debt. The more branding debt accrued the bigger the challenge to come out from under it's weight and move your brand forward. The more branding debt you own the harder [...]
When companies of any size spend money they expect (or at least) hope to get a rerun on that investment. It's not too much to ask. Of course the trick is to determine "what" will bring in the greatest [...]
Too often we are buried in our daily whirlwind of business activity to remember the value and importance of our brand name. Ed’s weekly email tip not only helps me bring focus to this oft overlooked business necessity, but it also provides great, quick insights on how to develop, build and protect my brand identity. He’s like having a nagging mother telling you to wear a scarf in the cold … but because of this nagging, we never catch a cold and his constant reminders keep our brand strong.
Stu Sutton, Client
It is interesting to note that a majority of businesses feel that branding is marketing- the fact is, you cannot properly market if you do not have a well -defined BRAND. Ed’s tips are very valuable to aid in this.Karen Plunkett, Associate
Ed is so amazingly talented at branding. I struggled with a name and logo for my company for two years. He nailed in 10 minutes. I was blown away!!
Patricia Buxton-Dakides, Client