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The Branding Experts Blog
Read posts, comment and share insights on branding with Branding Expert, Ed Roach.
Latest From The Branding Experts’ Blog
Maybe it’s best to avoid them. As a brand we are no more than our reputation. Our personal brand is every bit as important as our corporate brand. What ever we do impacts on our brand. Many times I’ve been tempted [...]
Over the years I've helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something. Or maybe the magic ingredient - you know - in how their product is made. [...]
When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over [...]
Ed is one of the best darned marketing gurus you will ever come across…he knows how to market your product effectively and he offers excellent advice for all business owners on how to stay in business. He is creative and a marketing genius!BizX Magazine, Client
Ed is a man of many talents. I found his ideas thought provoking and helpful to my business. He went out of his way to help me market my business and I would gladly recommend him to anyone looking to expand their business opportunities.The Law Offices of Paul Hughes, Client
Ed Roach has a gift to properly brand a company of any size in the market. He has helped us at Empire Communications in branding & preparation for trade shows. We were delighted with Ed’s creative approach. Ed’s work is very professional and most importantly he delivers what he promises! Ed is an incredibly giving person who shares his talents with many local non profit agencies. I am confident that you will be delighted with Ed’s work. Please check out his daily blog. It is full of valuable and practical information to grow your business!Empire Communications, Client