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Work With Ed Roach
Ed’s expertise is available by the hour via phone, Skype, email or in-person. Get practical solutions to troubling branding issues.
The Branding Experts Blog
Read posts, comment and share insights on branding with Branding Expert, Ed Roach.
Latest From The Branding Experts’ Blog
Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That's exactly what Donald Trump has done with his [...]
Here's a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn't have to be the size of a novel, it just has [...]
If reputation is the word that could replace brand in a conversation between yourself and your customer, why is it that most small businesses don't get branding right? From my experience, it hinges on information fed to them by [...]
Too often we are buried in our daily whirlwind of business activity to remember the value and importance of our brand name. Ed’s weekly email tip not only helps me bring focus to this oft overlooked business necessity, but it also provides great, quick insights on how to develop, build and protect my brand identity. He’s like having a nagging mother telling you to wear a scarf in the cold … but because of this nagging, we never catch a cold and his constant reminders keep our brand strong.
Stu Sutton, Client
It is interesting to note that a majority of businesses feel that branding is marketing- the fact is, you cannot properly market if you do not have a well -defined BRAND. Ed’s tips are very valuable to aid in this.Karen Plunkett, Associate
Ed is so amazingly talented at branding. I struggled with a name and logo for my company for two years. He nailed in 10 minutes. I was blown away!!
Patricia Buxton-Dakides, Client