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Latest From The Branding Experts’ Blog

  • How to Bridge the Gap Between Your Marketing and Communications

How to Bridge the Gap Between Your Marketing and Communications

  • October 21st, 2014

Where would sales be without marketing, and vice versa? After all, one would have little to do without the other. You would think that these two would go together hand-in-hand like bread and butter, but more often the opposite is [...]

  • That’s Not What I Heard You Say

That’s Not What I Heard You Say

  • October 10th, 2014

With the aroma of freshly baked muffins wafting through the house I heard my wife Rose say, "Do You want a banana muffin?" But when I went to reach for one, she said excitedly, "What are you doing?!" "Getting the [...]

  • How To Stop Selling and Start Educating.

How To Stop Selling and Start Educating.

  • September 30th, 2014

I've just completed a workshop teaching branding to graphic design firms from Canada and the United States. As part of that training, confidence in selling is a crucial element in delivering branding to their customers. On the surface it would [...]

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