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The Branding Experts Blog
Read posts, comment and share insights on branding with Branding Expert, Ed Roach.
Latest From The Branding Experts’ Blog
Guest post: Ivan Serrano Think about the last time you purchased a product. Did you consult an advertisement you saw online or did you read product reviews on a trusted blog? If you’re like most consumers, you probably [...]
My interview on the Charles Adler show on AM680 CJOB in Winnipeg. We are discussing the mayonnaise controversy between Hellmann's and Just MAYO. https://soundcloud.com/ed-roach/ed-roach-on-adler-nov-17 [...]
Brand messages. They're an important part of branding your company.They could be messages to speak to all your stakeholders or to just one of them. Brand messages can speak directly to your customers. They define your positioning. Positioning that [...]
Too often we are buried in our daily whirlwind of business activity to remember the value and importance of our brand name. Ed’s weekly email tip not only helps me bring focus to this oft overlooked business necessity, but it also provides great, quick insights on how to develop, build and protect my brand identity. He’s like having a nagging mother telling you to wear a scarf in the cold … but because of this nagging, we never catch a cold and his constant reminders keep our brand strong.
Stu Sutton, Client
It is interesting to note that a majority of businesses feel that branding is marketing- the fact is, you cannot properly market if you do not have a well -defined BRAND. Ed’s tips are very valuable to aid in this.Karen Plunkett, Associate
Ed is so amazingly talented at branding. I struggled with a name and logo for my company for two years. He nailed in 10 minutes. I was blown away!!
Patricia Buxton-Dakides, Client