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Latest From The Branding Experts’ Blog

  • Can a Slogan Make You Buy?

Can a Slogan Make You Buy?

  • July 17th, 2015

First I'm going to pose an exercise, then I want to discuss.

"Think of all your favorite purchases over the past year. They can be personal or stuff for your business. Now write down the item next to their [...]

  • Do Lunch or Coffee

Do Lunch or Coffee

  • June 29th, 2015

By: John McGee, CEO of OptifiNow If your prospect does not have time to fit in an offsite meeting, offer to stop by a local restaurant to pick up to-go orders and bring them to the office with you to save [...]

  • Pick Up the Phone

Pick Up the Phone

  • June 24th, 2015

By: John McGee, CEO of OptifiNow If emails, tweets, direct mailings and other outreach are not working to convert a lead already in the pipeline it may be time to pick up the phone. It used to be the only method [...]


Too often we are buried in our daily whirlwind of business activity to remember the value and importance of our brand name.  Ed’s weekly email tip not only helps me bring focus to this oft overlooked business necessity, but it also provides great, quick insights on how to develop, build and protect my brand identity.  He’s like having a nagging mother telling you to wear a scarf in the cold … but because of this nagging, we never catch a cold and his constant reminders keep our brand strong.
Stu Sutton, Client
It is interesting to note that a majority of businesses feel that branding is marketing- the fact is, you cannot properly market if you do not have a well -defined BRAND. Ed’s tips are very valuable to aid in this.
Karen Plunkett, Associate
Ed is so amazingly talented at branding.  I struggled with a name and logo for my company for two years.  He nailed in 10 minutes.  I was blown away!!
Patricia Buxton-Dakides, Client

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Get Branding Help and Learn Branding Techniques