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Latest From The Branding Experts’ Blog

  • Pump Up The Volume!

Pump Up The Volume!

  • February 5th, 2017

One thing a challenging market accomplishes is, it lets you know how safe your brand has become. It’s a scary place to be. From the day you opened for business, until this revelation, your brand has had its [...]

  • Cause Marketing – a socially responsible revenue stream

Cause Marketing – a socially responsible revenue stream

  • December 30th, 2016

I was discussing the subject of cause marketing with a peer recently. Cause marketing is a nice fit for today's socially conscious world. For the agency that facilitates it, it makes it easier to generate leads. It's a 2-part [...]

  • Acculturation in Branding

Acculturation in Branding

  • November 19th, 2016

I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, [...]


Too often we are buried in our daily whirlwind of business activity to remember the value and importance of our brand name.  Ed’s weekly email tip not only helps me bring focus to this oft overlooked business necessity, but it also provides great, quick insights on how to develop, build and protect my brand identity.  He’s like having a nagging mother telling you to wear a scarf in the cold … but because of this nagging, we never catch a cold and his constant reminders keep our brand strong.
Stu Sutton, Client
It is interesting to note that a majority of businesses feel that branding is marketing- the fact is, you cannot properly market if you do not have a well -defined BRAND. Ed’s tips are very valuable to aid in this.
Karen Plunkett, Associate
Ed is so amazingly talented at branding.  I struggled with a name and logo for my company for two years.  He nailed in 10 minutes.  I was blown away!!
Patricia Buxton-Dakides, Client

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Get Branding Help and Learn Branding Techniques

Get Branding Help and Learn Branding Techniques