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Latest From The Branding Experts’ Blog

  • Appearing To Do The Right Thing is The Wrong Thing in Branding

Appearing To Do The Right Thing is The Wrong Thing in Branding

  • July 24th, 2014

How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They supposedly embrace social media and pretend to get the benefit of the web. They absolutely want their customers to

The Shark Tank Formula For Startup Success

  • July 14th, 2014

Most of us have seen ABC’s Shark Tank, where Mark Cuban, Daymond John, Barbara Corcoran and a group of other massively successful business “sharks” weed out entrepreneurial contestants and ultimately decide whether or not their business pitches are worth [...]

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