• Branding tools
    Re-Brand with Strategy FOLLOWED by Visuals Re-Brand with Strategy FOLLOWED by Visuals

    Re-Brand with Strategy FOLLOWED by Visuals

Re-Brand with Strategy FOLLOWED by Visuals

Let’s assume it’s time to rebrand your company. You came to this conclusion after coming to the realization that sales are flat, the staff are tired and overall the business environment is challenged by a changing culture. What’s a brand to do?

Now it’s time […]

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    Old School Sales Techniques Can Still Reap Benefits Old School Sales Techniques Can Still Reap Benefits

    Old School Sales Techniques Can Still Reap Benefits

Old School Sales Techniques Can Still Reap Benefits

By: John McGee, CEO of OptifiNow

Get Chummy

If there is a key decision maker who will be the one to determine if you make a successful sale or not, take the time to get to know that person. Research the individual’s social media presence and […]

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    Can a Slogan Make You Buy? Can a Slogan Make You Buy?

    Can a Slogan Make You Buy?

Can a Slogan Make You Buy?

First I’m going to pose an exercise, then I want to discuss.

“Think of all your favorite purchases over the past year. They can be personal or stuff for your business. Now write down the item next to their slogan. DON’T look them […]

  • MUG
    Do Lunch or Coffee Do Lunch or Coffee

    Do Lunch or Coffee

Do Lunch or Coffee

By: John McGee, CEO of OptifiNow

If your prospect does not have time to fit in an offsite meeting, offer to stop by a local restaurant to pick up to-go orders and bring them to the office with you to save time. If you are […]

  • Brand Consulting Ed Roach Branding Experts
    Get Chummy Get Chummy

    Get Chummy

Get Chummy

By: John McGee, CEO

If there is a key decision maker who will be the one to determine if you make a successful sale or not, take the time to get to know that person. Research the individual’s social media presence and find […]

  • talking
    Old School Sales Techniques Can Still Reap Benefits Old School Sales Techniques Can Still Reap Benefits

    Old School Sales Techniques Can Still Reap Benefits

Old School Sales Techniques Can Still Reap Benefits

By: John McGee, CEO of OptifiNow

While it can almost be guaranteed that you will not purchase a vacuum cleaner from a traveling salesman at your front door any time soon, in many businesses traveling sales is still a necessary business function, particularly in the […]

  • confused
    Why Branding and Sales Promotion are Not Interchangeable Why Branding and Sales Promotion are Not Interchangeable

    Why Branding and Sales Promotion are Not Interchangeable

Why Branding and Sales Promotion are Not Interchangeable

In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those those of us who specialize in branding, a brand could […]

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    A Great Branding Read in Star Brands. A Great Branding Read in Star Brands.

    A Great Branding Read in Star Brands.

A Great Branding Read in Star Brands.

Star Brands by Carolina Rogoll.

I’m approached almost weekly to review books on branding and sales. Most don’t match my core values but Star Brands intrigued me. I told Carolina that it would take me a few weeks to read […]

  • images
    You Can’t Build A Brand On Today Thinking You Can’t Build A Brand On Today Thinking

    You Can’t Build A Brand On Today Thinking

You Can’t Build A Brand On Today Thinking

A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project was his short-sightedness. Knowing upfront that there […]