This is the presentation I use when discussing Branding Yourself Online.
Forget the logo, it’s the brand that’s costing you money!
To a lot of graphic designers and advertising agencies, brand and logo are interchangeable. To be clear they should be referring to your brand image or your brand logo – there is a difference. A logo is just a small part of your overall […]
How To Start Your Business With A Great Brand
The world is mired in a recession, but opportunity is everywhere. All around me, I’m meeting people who are starting a business. They refuse to let the economy deter them – as a matter of fact, […]
5 Baby Steps to focused Corporate Branding
How much time and effort have you put out to improve your business? We have all attended conferences, seminars and networking events. Of all these efforts to fine tune ourselves how many have we actually implemented? […]
How To Be A Miserable Brand In 25 Steps!
1. Constantly complain about the economy.
2. Find the cheapest logo you can buy.
3. Keep your customers on hold.
4. Always sell on cheapest price.
5. Ignore any networking opportunities.
6. Don’t volunteer for anything.
7. Stop meeting regularly with your staff.
8. List […]
The Toughest Thing About Branding
Every day – day in and day out you are your brand. It’s a forever effort. If you know anything about branding you’ll appreciate the fact that a nurtured brand works for you. Understanding what you stand for […]
