Are you still selling with slogans attached to logos? While inspiring, a slogan doesn’t usually take much of a position. That job is left to positioning strategies. What is a positioning strategy? They are a strategy […]
7 Business Lessons Learned From “Celebrity Apprentice”
While you might not want to take any hair-care tips from the Donald Trump show, Celebrity Apprentice, there are plenty of other lessons to be taken away from the reality competition. Whether you love Trump or […]
A Contradiction Is A Terrible Brand
It continually comes to my attention that a good deal of businesses don’t do as they preach. As a brand (which to my reasoning is your reputation), you have a responsibility to deliver an authentic experience to your […]
A Book On Sales With A New Twist
Would you even consider reading a book on sales and selling if the author themselves was not a salesperson or at the very least involved with the sales industry? I agree, typically I wouldn’t either.
But in his new […]
The Father Brand
Well, I’m sitting at my Father’s computer in Halifax Nova Scotia. He passed away a few days ago and we are here to honor him and bury him. For me, Dad was a great mentor and friend. At 84, he was always […]
The 10 Biggest Family Businesses In The U.S.
The 10 Biggest Family Businesses in the U.S.
by Staff Writer
When it comes to family businesses, blood and money really do mix. Some of today’s biggest and most successful businesses have pledged to keep it in the family to ensure that the original ideals […]