Nothing is more striking visually in a brand than its colour palette. It can move people, calm people and agitate them. Colour has meaning and can be historically relevant. An example of what I mean by this is […]
When Should A Company Re-Brand?!
There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in upping their game. Constantly raising the bar within their category keeps the competition on edge. They spend more time […]
It’s 2013 And I’ve Got Nothing!
I’m sitting here trying to be profound and write something great about the coming year’s branding efforts. I’ve got nothing. Not to say I’m pessimistic about the coming year, but I’m drawing a blank about what to write […]
Inspirational quotes
The CUSBA Linkedin Group had these terrific quotes posted this morning. They were compiled by http://mycomeup.com/ I hope you enjoy them as much as I did.
# 1 – IKEA founder Ingvar Kamprad
“Only those who are asleep make no mistakes.”
# 2 – Warren Buffett, […]
Your Brand Is Spreading Rumours About You Again!
What’s your brand saying about you?
It’s all over the street – nobody really knows what you do there at ABC Co. It’s not like your customers or potential customers are spreading bad news about you, it’s more the fact that they’re […]