Considering all the words I write on branding, essentially all I’m saying is that if you’re not playing, you’re losing. That’s not to say that you’re not successful, but that you’re not being the best you […]
Embrace The Limb
The Near-Sighted Brand
Sometimes I think I should put an branding eye-chart on my website for companies who have a hard time seeing the truth about their brands. If they were only 20/20 they’d be able to take on the competition […]
DoYou have A Mobile Brand?
So I guess that was 2011. It was a pretty good year for the Branding Experts’ brand. Interesting opportunities and a growth of my brand strength within my marketplace. I have an affirmation of my promotional strategy from […]
Positioning Is King!
Online and off, one the most important services I am often engaged to perform is the development of a positioning strategy for small to medium size businesses.
A positioning strategy is not simply a cleaver slogan but a powerful […]
Is Social Santa coming down your chimney this year?
Has SME’s (small to medium enterprises) taken up the social networking banner? I’m coming off one of my branding projects and as part of the research we asked the brand customers if they use Facebook, Linkedin, Twitter or […]