New article on “Mulligans in Branding,” over at Start Up Growth Expert.com I just started writing for them. Lots of great information for start-ups.
Branding Abroad
I’m about to embark on a trip to Tanzania in eastern Africa to facilitate developing a brand for a transportation agency. This is my first trip to this continent. I will be there for several weeks. Preparing for the trip has been the biggest […]
10 Branding Cracks To Avoid
A brand by its nature has to be strong and stable. Owners of the brand have to be ever diligent to ensure its authenticity. Stake holders have an enormous impact on this stability. Stresses from the marketplace place a hefty […]
Do You Live Your Customer Service Promise?
I was just directed to a blog post on customer service. This article showed the effectiveness of social media in responding to poor service and the benefits that could happen.
It reminded me of a situation where I was being waited on, but was […]
Gift Your Services
This is a first for me. I recently had a client give a gift of consulting to a brother of theirs. They bought them, “one hour with Ed Roach.”
This wasn’t something that I encouraged or even knew about for that […]
Paint Your Brand With Color.
A terrific way to differentiate your brand is through the use of color. Your corporate palette can become an effective trigger point with buyers. You only have to look to the marketplace to see the companies that are using color […]
How Rumor Affects Your Brand Podcast
Rumors have a terrible impact on internal communications and thus your brand. Here is a podcast outlining the hazards.
