The world is mired in a recession, but opportunity is everywhere. All around me, I’m meeting people who are starting a business. They refuse to let the economy deter them – as a matter of fact, […]
How To Start Your Business With A Great Brand
5 Baby Steps to focused Corporate Branding
How much time and effort have you put out to improve your business? We have all attended conferences, seminars and networking events. Of all these efforts to fine tune ourselves how many have we actually implemented? […]
How To Be A Miserable Brand In 25 Steps!
1. Constantly complain about the economy.
2. Find the cheapest logo you can buy.
3. Keep your customers on hold.
4. Always sell on cheapest price.
5. Ignore any networking opportunities.
6. Don’t volunteer for anything.
7. Stop meeting regularly with your staff.
8. List […]
The Toughest Thing About Branding
Every day – day in and day out you are your brand. It’s a forever effort. If you know anything about branding you’ll appreciate the fact that a nurtured brand works for you. Understanding what you stand for […]
Check out my New Book, "101 Branding Tips!"
How The Brand Benefits From Brand Positioning
Are you still selling with slogans attached to logos? While inspiring, a slogan doesn’t usually take much of a position. That job is left to positioning strategies. What is a positioning strategy? They are a strategy […]
How The Brand Benefits From Brand Positioning
Are you still selling with slogans attached to logos? While inspiring, a slogan doesn’t usually take much of a position. That job is left to positioning strategies. What is a positioning strategy? They are a strategy […]
