Business-to-Business (B2B) buyers value the reviews of their peers, and the majority look to friends or other consumers for advice on what to purchase. In fact, a 2012 Google Study found 60 percent of B2B buyers seek out peer reviews before they decide […]
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How to Build an Army of Brand Advocates out of Your Satisfied Customers
How to Build an Army of Brand Advocates out of Your Satisfied Customers
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5 Easy Steps To A Better Brand!
5 Easy Steps To A Better Brand!
One:
Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value […]
