A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project was his short-sightedness. Knowing upfront that there […]
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How Your Brand is Sucking the Life Out of Your Business
How Your Brand is Sucking the Life Out of Your Business
Your brand is this – your brand is that. Some would have you believe that your brand is this OR that. The fact is your brand is everything. I enjoy speaking with businesses on branding and helping them to understand the what their […]
