When you’re seriously involved in branding small businesses, one clear thing you recognize is that small to medium size enterprises are hungry for a new approach. They’ve heard of branding through their trade publications and on the street. Most have a mistaken understanding that a brand is simply their logo and marketing materials. Some understand it to be differentiating themselves. But all they can offer up is low hanging suit such as their people or their service. They fail to see that these are not differentiators because their competitors also have great people and services or they wouldn’t be a threat to them.
Marcia Hoeck and I are hosting a select group of graphics designers this coming January 26th and 27th in San Diego to show them how they can build brands for their clients that allows their clients to position and market themselves like the Fortune 500’s. Branding doesn’t have to be the domain of the companies who have deep pockets and leagues of advisors anymore.
When done properly these designers are going to quickly realize that building brands for their clients is going to reinvigorate them, and initiate a enviable new revenue stream for them. Their clients are going to embrace a radical new way of looking at themselves and deliver on their promises to their customers that actually resonate with them. Branding done properly can open doors, stimulate staff and provide a valuable new understanding of just where their brand sits today and how to strategically advance into the future.
If you’re a graphic designer or an owner of a graphic design firm and you’d like to learn all the in’s and out’s of building brands for your clients, I would encourage you check our 2-day workshop at www.thebrandingexperts.ca/BUILDING BRANDS
Since the sessions are now only weeks away, you might want to act quickly. There are only seats for 20 designers and Marcia tells me we’ve filled three quarters of them. It will change the way you do business, your clients do business and making it possible for you to charge handsomely for it.
We hope to see you there in 21 days and counting!
