A grass-roots advertising channel with a cleaned up image.
Shout Out To Oceans & Fisheries
From my stats I see that I have someone from Oceans and Fisheries visiting here at my blog. Being originally from Halifax, Nova Scotia, I’m curious about them. If you happen to read this, how about leaving a comment and […]
Over Delivering Is Good Brand Medicine
If you’d love to make a great impression on a new customer, all you have to do is over deliver on the promise. If you’ve already quoted them a fee, surprise them with rolling some of the lesser costs into […]
Job hunting? Look At Yourself First.
This afternoon I’ll be speaking to a young group of newly arrived immigrants to Canada. My message will be that when they are searching for employment or looking to start a new enterprise, they should start with addressing their personal […]
Survey Your Team Podcast
This week’s podcast discusses speaking to brand stakeholders.
Fix It. Brand It. What Comes First?
The title of this article is rather a trick question. The fact is you have a brand already. Everything does. If your brand is essentially your reputation, then your brand is created through the relationship it has with it’s audience. […]
Radio As A Branding Channel
Guest Author: Tim Fenn
Radio has been proven time and time again as one of the best mediums for branding due to the intrusive nature of sound as opposed to the passive nature of visual mediums.
You have to look to […]
Brand Trust…
Do you have a trusted brand? Listen in on this week’s tip for more on this…
A Mentor’s Advice
I happen to mentor as part of the organization, “New Canadian Centre of Excellence.” This group helps newly emigrated entrepreneurs find employment or assists them in starting new businesses. The recipients come from every corner of the world. My […]
Eliminate An Embarrassing Moment!
I just loved this idea when a friend told my what he did when he attends events and can’t recall a person’s name who approaches him AND they ALWAYS know his name. It’s even worse if he’s with […]
