What is the conversation between your brand and your prospective customers? What is your brand telling them about you and your company? What ever their perception of you is it’s the first indication of what that story is. Having a
Say What?
The New Company Brand
Starting a new company? Hey this is a great opportunity to develop your brand from the ground up. At this stage you are in the enviable position of not having any negative baggage to deal with. What ever brand values […]
Presentation Branding Podcast
Important tips to remember when you have to give a presentation.
5 Steps To A Better Brand
One:
Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value […]
Succeeding On A Tack!
It seems to me that our comfort levels are our worst enemy. Once achieved, it’s like hull speed on a boat – you can’t go any faster. It is at this point that our brands stand still. You become so […]
The New Brand Advantage
In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on. On the other hand, […]
A Brand Needs To Influence The Message
I’m in Dar Es Salaam, in Tanzania on a branding project. In one of our meetings, a manager pointed out the fact that they are getting public criticism due to the fact that while progress on the construction phase of the project is commencing, […]
Mulligans in Branding
New article on “Mulligans in Branding,” over at Start Up Growth Expert.com I just started writing for them. Lots of great information for start-ups.
Branding Abroad
I’m about to embark on a trip to Tanzania in eastern Africa to facilitate developing a brand for a transportation agency. This is my first trip to this continent. I will be there for several weeks. Preparing for the trip has been the biggest […]
