advertising agency

A brand by its nature has to be strong and stable. Owners of the brand have to be ever diligent to ensure its authenticity. Stake holders have an enormous impact on this stability. Stresses from the marketplace place a hefty […]

I was just directed to a blog post on customer service. This article showed the effectiveness of social media in responding to poor service and the benefits that could happen.

It reminded me of a situation where I was being waited on, but was […]

This is a first for me. I recently had a client give a gift of consulting to a brother of theirs. They bought them, “one hour with Ed Roach.”

This wasn’t something that I encouraged or even knew about for that […]

Rumors have a terrible impact on internal communications and thus your brand. Here is a podcast outlining the hazards.

I was recently interviewed by Brenda Porter-Rockwell at Inc.com (the web devision of Inc. magazine). A number of branding professionals and I are featured in this informative article. I think you’ll pick up some great tips and opinion here. […]

How many people do you know who long to be in their own business? They have lots of great ideas and yearn to “be my own boss.” They put a lot of energy in dreaming and wondering if this will be their ticket to […]

Everything that touches your brand affects it. How you market it, is the voice of your brand. Positioning is the stand you take. Community involvement is the heart of your brand. Brand perception is reality to your audience. How stake […]

Rumors Podcast

Do You Have A Brand Scent Podcast?

Just because you’re on vacation and lounging at the beach doesn’t mean your brand has to relax too. Here are ten ways you can promote your brand when you’re supposed to be relaxing:

1: Build a sand model of your store […]