There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in upping their game. Constantly raising the bar within their category keeps the competition on edge. They spend more time […]
When Should A Company Re-Brand?!
It’s 2013 And I’ve Got Nothing!
I’m sitting here trying to be profound and write something great about the coming year’s branding efforts. I’ve got nothing. Not to say I’m pessimistic about the coming year, but I’m drawing a blank about what to write […]
Your Brand Is Spreading Rumours About You Again!
What’s your brand saying about you?
It’s all over the street – nobody really knows what you do there at ABC Co. It’s not like your customers or potential customers are spreading bad news about you, it’s more the fact that they’re […]
It’s Not A Book, It’s A Brochure!
If you been following some of the posts here, you would have noticed that I have been promoting my new book, “101 Branding Tips.” (Shameless plug) What you may not know is that I, under […]
10 Things I Hate About Branding
ONE:
Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples “Easy Button” ( which I have on my desk). I hate that […]
101 Branding Tips Book Signing Tomorrow!
Share this with any friends who are in business.
I have a 101 Branding Tips book signing TOMORROW – FRIDAY (Oct 26) University of Windsor Small Business Centre opening. The Centre is giving away a free book every half […]
Get Your Expertise Out There
We are all experts in something. You might be humble in your discussion of your expertise, but be assured that you ARE an expert. I think that it’s imperative, that you share that expertise with your […]
Check Your Brand Positioning in 5 Minutes
Understanding brand positioning is very important if you want to correct misconceptions and off-brand opinions of your brand. You may have every intention of analyzing your brand to make sure that it is in a position of strength by participating in scientific […]
Does Web Viagara Exist For Your Brand?
I’m having great fun promoting my new book, “101 Branding Tips” (blatant promo). My main store front for distribution is Amazon. I am working on the Kindle version at the moment. Amazon presents a number of […]
