To a lot of graphic designers and advertising agencies, brand and logo are interchangeable. To be clear they should be referring to your brand image or your brand logo – there is a difference. A logo is just a small part of your overall […]
How To Start Your Business With A Great Brand
The world is mired in a recession, but opportunity is everywhere. All around me, I’m meeting people who are starting a business. They refuse to let the economy deter them – as a matter of fact, […]
5 Baby Steps to focused Corporate Branding
How much time and effort have you put out to improve your business? We have all attended conferences, seminars and networking events. Of all these efforts to fine tune ourselves how many have we actually implemented? […]
How To Be A Miserable Brand In 25 Steps!
1. Constantly complain about the economy.
2. Find the cheapest logo you can buy.
3. Keep your customers on hold.
4. Always sell on cheapest price.
5. Ignore any networking opportunities.
6. Don’t volunteer for anything.
7. Stop meeting regularly with your staff.
8. List […]
The Toughest Thing About Branding
Every day – day in and day out you are your brand. It’s a forever effort. If you know anything about branding you’ll appreciate the fact that a nurtured brand works for you. Understanding what you stand for […]
How The Brand Benefits From Brand Positioning
Are you still selling with slogans attached to logos? While inspiring, a slogan doesn’t usually take much of a position. That job is left to positioning strategies. What is a positioning strategy? They are a strategy […]
Getting The Branding Tips Book Out
For the last couple of years I’ve been working on getting a book out of my weekly branding tips. It’s called, “101 Branding Tips.” It’s just come back from Kim, my editor. She’s been very helpful. With […]
Why Are Daily Newspaper Brands Failing?
The digital age in daily newspapers is dawning and they don’t appear to get it yet. It reminds me of the music industry prior to iTunes and in the middle of the Napster era. I’m astonished at their […]
How Turning Your Brand Around Can Be Like A New Pair Of Shoes.
Are you in this precarious position? Sales are flat. You’ve downsized as much as the business can stand. You’ve streamlined your processes to be more productive. You and the staff haven’t experienced a raise in some […]
Gitomer: A Great Service Brand!
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| Another great Gitomer book! |
Last week I attended one of Jeffrey Gitomer’s seminars in London Ontario. I’ve been a fan of Gitomer for quite some time. Twice before I lamely attempted to attend one of his events […]
