I imagine you’re like me and are amazed that Christmas is right around the corner. In the past year have you been able to raise your brand awareness? Has you brand gotten stronger? I look back and can see clearly how my […]
Time Marches On
Are Values The Foundation Or The Roof?
I am in the middle of a discussion among branding professionals on the subject of brand values and when they should be established. My belief is that they must begin any branding initiative. The opposing view was […]
Slim Down For Success!
When your company goes to market are you doing it with messaging that spells out all the many services you perform? Is your marketing the king of the bullet point? I admit it certainly is tempting […]
Is Your Business Leary Of Facebook?
I’ll admit it – I’m not a fan of Facebook for business. I’d much rather Linkedin. At Linkedin, it “thinks” like a business environment. Everything is geared to making that connection and sale. Facebook, is way too personal for me. I really […]
10 Networking Tips I live By!
1) Don’t hand out a business card unless asked for one.
2) Get involved in committees. It provides the opportunity of showing your value.
3) Sit at a different location at each meeting. People are a creature of […]
Claim It! Own It! Now Promote It!
It’s time your brand got out from behind that inspiring advertising slogan and actually stand for something. A large part (and I would argue) the most important part of your brand is your positioning. Where can your brand take the high […]
Deere To Your Heart Branding
When I moved into this neighbourhood 12 years ago, the neighbours all told me the riding mower I had to buy was a Deere. I had come from the city and I only ever owned a […]
Deere To Your Heart Branding
When I moved into this neighbourhood 12 years ago, the neighbours all told me the riding mower I had to buy was a Deere. I had come from the city and I only ever owned a regular push mower. I was prepared […]
A Simple Observation
Over time I have developed a bias regarding email addresses. As you can imagine, I get my share of subscribers and un-subscribers to my lists. When ever any of these actions happen, if the person has a generic address such […]
Top 10 Brands That Stopped Being Cool
Let’s face it: America’s fickle. We change our minds about products as fast as we can tweet about them, so what’s cool today may not be as alluring tomorrow. This makes life hard for marketing directors since brands can lose favor with the public […]
