If you been following some of the posts here, you would have noticed that I have been promoting my new book, “101 Branding Tips.” (Shameless plug) What you may not know is that I, under […]
10 Things I Hate About Branding
ONE:
Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples “Easy Button” ( which I have on my desk). I hate that […]
How to Compete with FREE!
Over the past few weeks I’ve been observing a common situation that continues to get the blood boiling among Graphic Designers world-wide: Logos done fast ‘n cheap!
A company I have an association with tried their hand at using those cheap logo factories on the […]
Position yourself as the clear choice.
What are you nuts? We can’t do that!
Or can we?
In helping companies to position themselves, half of the challenge is inspiring them and the other half is encouraging them to embrace what may seem at first to be impossible. Much […]
