As we head into the new year, do you have a clear understanding of your own personal brand? Are you aware of what the perception on the street is of you? Does your personal brand reflect consistently with your business brand? All good questions […]
The Reality of Brand Building
One thing I always tell people interested in pursuing brand building (versus simply marketing or selling their product) is that it takes time and money.
If you don’t have time, you better have a lot of money; and, […]
Is Your House In Order?
PLACE BRANDING.
Are you looking for that magic bullet that will reinvigorate your community and attract investment? Direct your attention to place branding. Like corporate branding, place branding embraces positive experiences to lure and win site opportunities, for communities around […]
