When you’re seriously involved in branding small businesses, one clear thing you recognize is that small to medium size enterprises are hungry for a new approach. They’ve heard of branding through their trade publications and on the street. Most have a mistaken understanding that […]
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My self-investment = self-confidence rant!
My self-investment = self-confidence rant!
I’m always trying to find ways to improve on what I do. I do a lot of reading, I reach out to people. I’m continually looking for great opportunities to get my message out there. I recently launched my new website that I had […]
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How To Use Public Speaking As A Lead Generator
How To Use Public Speaking As A Lead Generator
Public speaking is a great way to build awareness for your brand, generate leads and increase your expert profile.
Public speaking is not a natural thing to do. Standing in front of groups of strangers is enough for some people to lose their cookies. I […]
Why A Budget Brand Comes At Too High A Price!
At a recent event I had numerous exchanges with owners of businesses not unlike many networking opportunities. Of the dozen and a half business cards that I took back to the office with me I would have to say only […]
The Real Meaning of "Re-Brand."
The brand you have today, is the brand you had yesterday and it will be the brand you have tomorrow unless you change the promise you made to your customers. What the re-branders should be saying is they are updating […]
Which One Are You?
Watching a show on television that was featuring businesses who struck gold through Oprah, I was struck by one in particular. The logo on their building was different from the one on their door which was different from the one on their packaging and […]
