brand management

One:

Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value […]

It seems to me that our comfort levels are our worst enemy. Once achieved, it’s like hull speed on a boat – you can’t go any faster. It is at this point that our brands stand still. You become so […]

In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on. On the other hand, […]

I’m in Dar Es Salaam, in Tanzania on a branding project. In one of our meetings, a manager pointed out the fact that they are getting public criticism due to the fact that while progress on the construction phase of the project is commencing, […]

New article on “Mulligans in Branding,” over at Start Up Growth Expert.com I just started writing for them. Lots of great information for start-ups.

I’m about to embark on a trip to Tanzania in eastern Africa to facilitate developing a brand for a transportation agency. This is my first trip to this continent. I will be there for several weeks. Preparing for the trip has been the biggest […]

A brand by its nature has to be strong and stable. Owners of the brand have to be ever diligent to ensure its authenticity. Stake holders have an enormous impact on this stability. Stresses from the marketplace place a hefty […]

I was just directed to a blog post on customer service. This article showed the effectiveness of social media in responding to poor service and the benefits that could happen.

It reminded me of a situation where I was being waited on, but was […]

This is a first for me. I recently had a client give a gift of consulting to a brother of theirs. They bought them, “one hour with Ed Roach.”

This wasn’t something that I encouraged or even knew about for that […]