brand management

From The Horse’s Mouth Podcast

From The Horse’s Mouth Podcast:

By Ed Roach|July 6th, 2010|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching executive, personal brand, personal branding, starting business|0 Comments

Why Brand Values Matter.

Just what do you stand for? In order for you to grow your brand effectively, you have to know your brand values. What are the characteristics that define you? These values are such that without them it would fundamentally change your brand. Let’s say […]

By Ed Roach|June 29th, 2010|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching executive, personal brand, personal branding, starting business|4 Comments

Scensory Branding

This week’s podcast is on scensory branding:

By Ed Roach|June 28th, 2010|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching executive, personal brand, personal branding, starting business|0 Comments

Branding Voodoo That’ll Smoke The Competition

There are lots of ways that you can approach your brand to make it more effective. Some can be
costly, while many are simple and relatively inexpensive. It is the latter that I will outline for you today. They don’t […]

By Ed Roach|June 23rd, 2010|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching executive, personal brand, personal branding, starting business|0 Comments

10 Yrs. To Build, 12 Min. To Destroy

I have been offline over the past week due to a tornado touching down in our backyard. A terrifying experience. It came at 3:00 in the morning, waking us out of a sound sleep. Of course we had no idea […]

By Ed Roach|June 15th, 2010|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching executive, personal brand, personal branding, starting business|4 Comments

How To Be Found Online Podcast

This week’s podcast is, “How To Be Found Online.”

By Ed Roach|June 4th, 2010|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching executive, personal brand, personal branding, starting business|1 Comment

Drew Gerber Speaks on PR and your Brand

As part of my interview series with “Thought Leaders,” PR guru and author, Drew Gerber from “Pitchrate.com” shares his wisdom with us. I’ve been following Drew online for some time, so I was pleased as punch that he agreed […]

By Ed Roach|June 2nd, 2010|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching executive, personal brand, personal branding, starting business|0 Comments

Ask and Discover A Stronger Brand Inspiration

The next installment of my eInterview series is on it’s way to this blog. The next interview is with PR guru Drew Gerber and his perspective on the value of your brand in relation to public relations. I […]

By Ed Roach|June 1st, 2010|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching executi, personal brand, personal branding, start business, starting business|0 Comments

Teaching A Dog New Tricks

I heard a great speaker on SEO (search engine optimization) yesterday during an event I spoke at. My topic was social media marketing. The SEO speaker was Jim Beretta from Communitech. Jim put much of the SEO spin into […]

By Ed Roach|May 28th, 2010|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching executive, personal brand, personal branding, start business|0 Comments

How To Discover The Social Media Fit!

Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out new sites to sign […]