brand positioning

DAY SEVEN: Brand Booster 21

Today’s session is about “Unique Selling Point/ Brand Positioning“.

Use The Web Domain As A Marketing Tool


Do you want to take advantage of something in the marketplace that resonates with your target audience. A great example of this is the green movement. You may also have developed a unique process, that you’d like to promote. […]

Brag! Brag! Brag!


All our Moms told us that it’s not nice to brag. Well it’s about time you start (I’m sure your Mom won’t mind).

Don’t just assume visitors to your website, or readers of your promotional materials will understand all your […]

Opt-in Email – The Perfect Crop!

Now that you have your lure in place, ie: an eBook, or video, white paper – something of value to your audience, you are ready to make it available for FREE. If you are using an email service such as iContact or Constant Contact, […]