Branding can be daunting at the best of times. As small to medium size enterprises, budgets to address brand initiatives are just a fraction of what a Fortune 500 company may apply. If you’re anything like myself, you’re constantly educating yourself on ways to […]
Results May Vary
Building businesses whether online or off, is actually a long journey. The road to your success will be wrought with hurdles and rewards. And for all the business plans and marketing strategies that you pay hard earned cash for, one […]
Brand As Second Skin
One ROI for a strong consumer brand is the fact that many people purchase products based on their perceived self-image. Some brands are so strong that individuals identify with them. They believe that they deliver more than the immediate use […]
Don’t Obsess Over Size.
In our society there is an urge to be the biggest and the best. Both are good things (don’t get me wrong). Being the best is a powerful goal and we should all strive to achieve our best effort. But […]
Jaimy Weiler Speaks From The Heart On Her Brand
As part of my interview series with “Thought Leaders,” consultant , speaker and author, Jaimy Weiler from “One Heart Waking – Business and Executive Consulting” shares her wisdom with us. Jaimy and her company “One Heart Waking” are truly […]
Panel Networking
Networking is an important part of my marketing activities. Recently I was asked to participate in an experts’ panel in the Softech Alliance Network’s Dragon’s Den Event. The format was that the assembled audience of roughly 250 IT business professionals […]
Guanxi. Branding’s Chinese Brother.
Guanxi is a Chinese word that essentially describes a deep relationship between two people usually outside of the family unit. In the business world it has great importance and if you are contemplating doing business in China, you’d be […]
How To Make Your CEO Brand A Leader.
What exactly is a CEO anyway? According to best selling author Warren Bennis in his book, “On Becoming A Leader,” he sums it up this way:
“All leaders have four essential competencies. First, they are able to engage others by […]
The Brand Copycat Podcast
This audio episode of Ed Roach’s Two Cents Worth discusses why you should avoid copying the competition.
Brand Positioning Podcast
I hope that you enjoy this episode of audio podcasts which features a discussion on the importance of brand positioning.
