The Branding Experts – branding experts

If you find yourself in the role of consultant, how you express that role speaks to your brand. How you position your brand, is what defines it. Ideally you should embrace the services that best show your passion […]

By Ed Roach|February 26th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments

Considering all the words I write on branding, essentially all I’m saying is that if you’re not playing, you’re losing. That’s not to say that you’re not successful, but that you’re not being the best you […]

By Ed Roach|February 2nd, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments

Sometimes I think I should put an branding eye-chart on my website for companies who have a hard time seeing the truth about their brands. If they were only 20/20 they’d be able to take on the competition […]

By Ed Roach|January 20th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments

So I guess that was 2011. It was a pretty good year for the Branding Experts’ brand. Interesting opportunities and a growth of my brand strength within my marketplace. I have an affirmation of my promotional strategy from […]

By Ed Roach|December 30th, 2011|branding expert, branding experts, Ed Roach, hubspot, mobile advertising, mobile websites, smart phone use.|0 Comments

Online and off, one the most important services I am often engaged to perform is the development of a positioning strategy for small to medium size businesses.

A positioning strategy is not simply a cleaver slogan but a powerful […]

By Ed Roach|December 27th, 2011|brand consultants, brand positioning, brand strategy, branding expert, branding experts, social networking|0 Comments

Has SME’s (small to medium enterprises) taken up the social networking banner? I’m coming off one of my branding projects and as part of the research we asked the brand customers if they use Facebook, Linkedin, Twitter or […]

By Ed Roach|December 20th, 2011|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments

So many businesses around us pay very little attention to their brands. Some are under the illusion that to have a brand is a question of choice. As some have said to me, “Ed, I’m not ready for […]

By Ed Roach|December 9th, 2011|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments

Another great brand move is acknowledging your customers and advocates at Christmas. Ending the year on a high note is very motivating while you’re moving into a new period. Looking back over the year appreciating those who saw […]

By Ed Roach|December 3rd, 2011|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments

Time Marches On

I imagine you’re like me and are amazed that Christmas is right around the corner. In the past year have you been able to raise your brand awareness? Has you brand gotten stronger? I look back and can see clearly how my […]