Is your brand continually evolving? Are you always watching for tools and education to put more opportunity in your cross-hairs? Just last year I fine-tuned my website. I really thought the look and functionality was exactly what my brand reflected. In the year or […]
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You’ve Been Voluntold!
You’ve Been Voluntold!
If you’re anything like myself – you do a great deal of local networking. At least two or three days a week, you might run into me at some event or another. Some are professional groups where my target customers lurk and others are […]
Here’s What’s In A Great Marketing Tool Box…
Your brand is anchored in what differentiates you. Without that differentiator, you have to fall back on image or (god forbid) price. A good number of small businesses think to raise the bar they have to changes their logo, update their image and refresh […]
Great or Safe – You Can’t Be Both!
I’ve seen several cases lately where graphic designers will gather opinions on Facebook regarding logos they’re designing. I can’t help but think that reflects badly on their brand. The client is retaining them based on their professionalism in the […]
The Web Killed The Trogan Horse Brand
Before the web was a dominant influencer to a brand, a company could essentially hide behind their brand. How their advertising portrayed them was all the contact the public had with the companies they bought from. With this in mind a company could say […]
Choosing The Right Color For Your Brand
Nothing is more striking visually in a brand than its colour palette. It can move people, calm people and agitate them. Colour has meaning and can be historically relevant. An example of what I mean by this is […]
When Should A Company Re-Brand?!
There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in upping their game. Constantly raising the bar within their category keeps the competition on edge. They spend more time […]
It’s 2013 And I’ve Got Nothing!
I’m sitting here trying to be profound and write something great about the coming year’s branding efforts. I’ve got nothing. Not to say I’m pessimistic about the coming year, but I’m drawing a blank about what to write […]
Your Brand Is Spreading Rumours About You Again!
What’s your brand saying about you?
It’s all over the street – nobody really knows what you do there at ABC Co. It’s not like your customers or potential customers are spreading bad news about you, it’s more the fact that they’re […]
