Are you in this precarious position? Sales are flat. You’ve downsized as much as the business can stand. You’ve streamlined your processes to be more productive. You and the staff haven’t experienced a raise in some […]
Gitomer: A Great Service Brand!
Blog for Business.
Feed Yourself First!
It’s first thing Monday morning. As I sit here contemplating the week, I’m thinking about what efforts I’m involved with that help my own brand.
I have one networking event, a sales seminar with Jeffrey Gitomer, […]
Narrow Your Focus To Get In The Door
Marketing your brand is a tough game isn’t it? Most times you just seem to be spinning around and around and it’s just not sticking. You may even ask yourself, “Why can’t they see the value […]
From The Shark Tank To Your Eyes.
I thought I’d share a linking story with you.
The other day I went onto Twitter for the first time in as many days. There I noticed that a reader had posted a link to a story I had written for Noobpreneur.com. It […]
How To Avoid Blurry Positioning
If you find yourself in the role of consultant, how you express that role speaks to your brand. How you position your brand, is what defines it. Ideally you should embrace the services that best show your passion […]
Embrace The Limb
The Near-Sighted Brand
Sometimes I think I should put an branding eye-chart on my website for companies who have a hard time seeing the truth about their brands. If they were only 20/20 they’d be able to take on the competition […]