There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in upping their game. Constantly raising the bar within their category keeps the competition on edge. They spend more time […]
When Should A Company Re-Brand?!
It’s 2013 And I’ve Got Nothing!
I’m sitting here trying to be profound and write something great about the coming year’s branding efforts. I’ve got nothing. Not to say I’m pessimistic about the coming year, but I’m drawing a blank about what to write […]
Your Brand Is Spreading Rumours About You Again!
What’s your brand saying about you?
It’s all over the street – nobody really knows what you do there at ABC Co. It’s not like your customers or potential customers are spreading bad news about you, it’s more the fact that they’re […]
Get Your Expertise Out There
We are all experts in something. You might be humble in your discussion of your expertise, but be assured that you ARE an expert. I think that it’s imperative, that you share that expertise with your […]
Check Your Brand Positioning in 5 Minutes
Understanding brand positioning is very important if you want to correct misconceptions and off-brand opinions of your brand. You may have every intention of analyzing your brand to make sure that it is in a position of strength by participating in scientific […]
Does Web Viagara Exist For Your Brand?
I’m having great fun promoting my new book, “101 Branding Tips” (blatant promo). My main store front for distribution is Amazon. I am working on the Kindle version at the moment. Amazon presents a number of […]
Designing A Very Public Logo For London, England
I read with great interest the very public way London, England is developing it’s new logo. It has at its basis the tried and true “I Love NY” logo. After the public out-cry and backlash the […]
Forget the logo, it’s the brand that’s costing you money!
To a lot of graphic designers and advertising agencies, brand and logo are interchangeable. To be clear they should be referring to your brand image or your brand logo – there is a difference. A logo is just a small part of your overall […]
How To Start Your Business With A Great Brand
The world is mired in a recession, but opportunity is everywhere. All around me, I’m meeting people who are starting a business. They refuse to let the economy deter them – as a matter of fact, […]
