If you find yourself in the role of consultant, how you express that role speaks to your brand. How you position your brand, is what defines it. Ideally you should embrace the services that best show your passion […]
Embrace The Limb
Considering all the words I write on branding, essentially all I’m saying is that if you’re not playing, you’re losing. That’s not to say that you’re not successful, but that you’re not being the best you […]
The Near-Sighted Brand
Sometimes I think I should put an branding eye-chart on my website for companies who have a hard time seeing the truth about their brands. If they were only 20/20 they’d be able to take on the competition […]
Is Social Santa coming down your chimney this year?
Has SME’s (small to medium enterprises) taken up the social networking banner? I’m coming off one of my branding projects and as part of the research we asked the brand customers if they use Facebook, Linkedin, Twitter or […]
How To Release Your Brand
So many businesses around us pay very little attention to their brands. Some are under the illusion that to have a brand is a question of choice. As some have said to me, “Ed, I’m not ready for […]
Santa Brand!
Another great brand move is acknowledging your customers and advocates at Christmas. Ending the year on a high note is very motivating while you’re moving into a new period. Looking back over the year appreciating those who saw […]
Time Marches On
I imagine you’re like me and are amazed that Christmas is right around the corner. In the past year have you been able to raise your brand awareness? Has you brand gotten stronger? I look back and can see clearly how my […]
Are Values The Foundation Or The Roof?
I am in the middle of a discussion among branding professionals on the subject of brand values and when they should be established. My belief is that they must begin any branding initiative. The opposing view was […]
Slim Down For Success!
When your company goes to market are you doing it with messaging that spells out all the many services you perform? Is your marketing the king of the bullet point? I admit it certainly is tempting […]
