ed roach. branding

DAY TEN: Brand Booster 21

Today we are discussing Competitive Analysis.

DAY NINE: Brand Booster 21

The eigth day’s session is on Targeting Your Audience.

DAY SEVEN: Brand Booster 21

Today’s session is about “Unique Selling Point/ Brand Positioning“.

DAY FOUR: Brand Booster 21

Today’s session is about determining your brand’s personality.

When To Know When It’s Time To Re-Brand.


Re-branding. It’s a term that you hear a lot these days. When you hear the term in relation to changing one’s logo, this is an incorrect use of the term. Changing the logo won’t re-brand anything. If you understand that […]

DAY THREE:Brand Booster 21

Today’s session article is about Brand Values.

What’s That You Say?

Recently a customer asked me what difference it would make if the CEO of a company were the author of a blog but didn’t allow comments? My immediate answer was that that I didn’t think that they should have a blog if they had […]

Marketing Tips Tele-Seminar mp3, Online Branding

Yesterday I was featured on Marcia Hoeck’s “Marketing Tips Tele-Seminar” in a one hour interview on – Online Branding. This is a topic I am asked to discuss quite often these days. Marcia’s free series might interest many of you as it […]

Interview with Christian Home Business Connection

Blog owner Laurie Neumann from “Christian Home Business Connection” contacted me a short time ago to interview me as a small business owner. Laurie was interested in my work habits and take on running my business. It gives a good over-view as to […]

Let Them Wear Swag!

Are you looking for some un-monetary way to reward employees
and suppliers who might go above and beyond in their duties?

This idea was tabled during a committee meeting I was involved
with yesterday – logoed apparel, and various gifts such as spa visits
and iPods.

Your […]