I’ve just completed a workshop teaching branding to graphic design firms from Canada and the United States. As part of that training, confidence in selling is a crucial element in delivering branding to their customers. On the surface it would appear that selling is […]
-
How Temptation Can Hurt Your Brand
How Temptation Can Hurt Your Brand
Maybe it’s best to avoid them.
As a brand we are no more than our reputation. Our personal brand is every bit as important as our corporate brand. What ever we do impacts on our brand. Many times I’ve been tempted to write a letter […]
-
How To Develop Anxieties That Boost Business.
How To Develop Anxieties That Boost Business.
Over the years I’ve helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something. Or maybe the magic ingredient – you know – in how their product is made. Sometimes it’s that they’re […]
-
Is Your Brand Living Someone Else’s Life?
Is Your Brand Living Someone Else’s Life?
A brand is essentially the reputation of any company. In the day-to-day operating of a company, it’s confronted by a plethora of challenges. It takes a particular sort of person to grow a company while hurtling these obstacles. Brands that I admire are […]
-
Appearing To Do The Right Thing is The Wrong Thing in Branding
Appearing To Do The Right Thing is The Wrong Thing in Branding
How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They supposedly embrace social media and pretend to get the benefit of the web. They absolutely want their customers to 
-
Gawd Brand It!! Do As I Say Not As I Do!
Gawd Brand It!! Do As I Say Not As I Do!
I came across an interesting article today that smacks the face of good branding. It speaks to authenticity. Colby Sambrotto, the founder of ‘for sale by owner’ recently sold his home through a real estate owner. He even paid full commission. What does that […]
Is Your Brand Image Up To The Challenges To Come?
Your brand image is the face of your brand. It is the first thing your target audience sees when first introduced to you. What do you suppose goes through their mind when they see your brand […]
How to Benefit From A Cohesive Brand Strategy
An interesting brand strategy to me has always been putting the owner’s persona front and center. Make them the face and voice of the brand. Everything we read today speaks to the relationships we build with customers. Make ’em smile when they see you […]
So You Want To Build A Brand.
Where does one start to build a brand? Do you just let nature dictate, or should you plant your own seeds and nurture it along? My answer has to be the latter. As I see brand as essentially your reputation, I often tell start-ups […]
-
Are You Holding You Back?
Are You Holding You Back?
Is your brand continually evolving? Are you always watching for tools and education to put more opportunity in your cross-hairs? Just last year I fine-tuned my website. I really thought the look and functionality was exactly what my brand reflected. In the year or […]
