We are all experts in something. You might be humble in your discussion of your expertise, but be assured that you ARE an expert. I think that it’s imperative, that you share that expertise with your […]
Check Your Brand Positioning in 5 Minutes
Understanding brand positioning is very important if you want to correct misconceptions and off-brand opinions of your brand. You may have every intention of analyzing your brand to make sure that it is in a position of strength by participating in scientific […]
Does Web Viagara Exist For Your Brand?
I’m having great fun promoting my new book, “101 Branding Tips” (blatant promo). My main store front for distribution is Amazon. I am working on the Kindle version at the moment. Amazon presents a number of […]
Is Your Brand Believable?
I’m struck lately by large companies who say one thing but clearly speak out of the other sides of their mouth. It strikes me that some PR person or ad agency is advising them to put a great […]
Designing A Very Public Logo For London, England
I read with great interest the very public way London, England is developing it’s new logo. It has at its basis the tried and true “I Love NY” logo. After the public out-cry and backlash the […]
Forget the logo, it’s the brand that’s costing you money!
To a lot of graphic designers and advertising agencies, brand and logo are interchangeable. To be clear they should be referring to your brand image or your brand logo – there is a difference. A logo is just a small part of your overall […]
How To Be A Miserable Brand In 25 Steps!
1. Constantly complain about the economy.
2. Find the cheapest logo you can buy.
3. Keep your customers on hold.
4. Always sell on cheapest price.
5. Ignore any networking opportunities.
6. Don’t volunteer for anything.
7. Stop meeting regularly with your staff.
8. List […]
The Toughest Thing About Branding
Every day – day in and day out you are your brand. It’s a forever effort. If you know anything about branding you’ll appreciate the fact that a nurtured brand works for you. Understanding what you stand for […]
How The Brand Benefits From Brand Positioning
Are you still selling with slogans attached to logos? While inspiring, a slogan doesn’t usually take much of a position. That job is left to positioning strategies. What is a positioning strategy? They are a strategy […]
