Ed Roach

How Turning Your Brand Around Can Be Like A New Pair Of Shoes.

Are you in this precarious position? Sales are flat. You’ve downsized as much as the business can stand. You’ve streamlined your processes to be more productive. You and the staff haven’t experienced a raise in some […]

By |May 13th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
Read More

Gitomer: A Great Service Brand!

Another great Gitomer book!

Last week I attended one of Jeffrey Gitomer’s seminars in London Ontario. I’ve been a fan of Gitomer for quite some time. Twice before I lamely attempted to attend one of his events […]

By |April 20th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
Read More

Blog for Business.

A familiar song that I sing is “Blogging For Business.” I definitely get benefit from my blogging efforts. Things you can expect is not only leads but publicity and opportunities. A colleague of mine,

By |April 15th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|1 Comment
Read More

Feed Yourself First!

It’s first thing Monday morning. As I sit here contemplating the week, I’m thinking about what efforts I’m involved with that help my own brand.

I have one networking event, a sales seminar with Jeffrey Gitomer, […]

By |April 9th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
Read More

Narrow Your Focus To Get In The Door

Marketing your brand is a tough game isn’t it? Most times you just seem to be spinning around and around and it’s just not sticking. You may even ask yourself, “Why can’t they see the value […]

By |March 29th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
Read More

Branding in 5 minutes or less.

Tonight I have to speak on branding to a Linkedin group. I have only 5 minutes so I’ve titled it – Branding in 5 minutes or less. The following are my speaking points:

• Your brand is not your logo and tag line.
• […]

By |March 28th, 2012|acoustic branding, brand problems, branding experts, Ed Roach, pain points|0 Comments
Read More

From The Shark Tank To Your Eyes.

I thought I’d share a linking story with you.

The other day I went onto Twitter for the first time in as many days. There I noticed that a reader had posted a link to a story I had written for Noobpreneur.com. It […]

By |March 21st, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, shark tank, starting business|0 Comments
Read More

How To Avoid Blurry Positioning

If you find yourself in the role of consultant, how you express that role speaks to your brand. How you position your brand, is what defines it. Ideally you should embrace the services that best show your passion […]

By |February 26th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
Read More

Embrace The Limb

Considering all the words I write on branding, essentially all I’m saying is that if you’re not playing, you’re losing. That’s not to say that  you’re not successful, but that you’re not being the best you […]

By |February 2nd, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
Read More

The Near-Sighted Brand

Sometimes I think I should put an branding eye-chart on my website for companies who have a hard time seeing the truth about their brands. If they were only 20/20 they’d be able to take on the competition […]

By |January 20th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
Read More