long tail

How to Compete with FREE!

Over the past few weeks I’ve been observing a common situation that continues to get the blood boiling among Graphic Designers world-wide: Logos done fast ‘n cheap!

A company I have an association with tried their hand at using those cheap logo factories on the […]

Help yourself to brand analysis!

I have been developing a do-it-yourself version of my branding process. It was a daunting task as my process was initially developed with the assistance of a group of branding professionals and it’s effectiveness is due in part to my style of facilitating and […]