personal branding

Scensory Branding

This week’s podcast is on scensory branding:

Branding Voodoo That’ll Smoke The Competition


There are lots of ways that you can approach your brand to make it more effective. Some can be
costly, while many are simple and relatively inexpensive. It is the latter that I will outline for you today. They don’t […]

10 Yrs. To Build, 12 Min. To Destroy


I have been offline over the past week due to a tornado touching down in our backyard. A terrifying experience. It came at 3:00 in the morning, waking us out of a sound sleep. Of course we had no idea […]

How To Be Found Online Podcast

This week’s podcast is, “How To Be Found Online.”

Drew Gerber Speaks on PR and your Brand


As part of my interview series with “Thought Leaders,” PR guru and author, Drew Gerber from “Pitchrate.com” shares his wisdom with us. I’ve been following Drew online for some time, so I was pleased as punch that he agreed […]

Ask and Discover A Stronger Brand Inspiration


The next installment of my eInterview series is on it’s way to this blog. The next interview is with PR guru Drew Gerber and his perspective on the value of your brand in relation to public relations. I […]

Teaching A Dog New Tricks


I heard a great speaker on SEO (search engine optimization) yesterday during an event I spoke at. My topic was social media marketing. The SEO speaker was Jim Beretta from Communitech. Jim put much of the SEO spin into […]

How To Discover The Social Media Fit!


Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out new sites to sign […]

Survey Your Team

This week’s podcast looks at surveying your brand team to discover what environment it exists in.

Social Media Marketing Smarts


As I sit here putting together the graphics for a presentation I’m doing next week on Social Media Marketing to a small group of auto industry stakeholders, I’m wondering at what awareness level they are at.

Typically, businesses don’t even have […]