personal branding

Check Your Brand Positioning in 5 Minutes

Understanding brand positioning is very important if you want to correct misconceptions and off-brand opinions of your brand. You may have every intention of analyzing your brand to make sure that it is in a position of strength by participating in scientific […]

By |September 26th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, london, olympics, personal brand, personal branding, starting business|0 Comments
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Does Web Viagara Exist For Your Brand?

I’m having great fun promoting my new book, “101 Branding Tips” (blatant promo). My main store front for distribution is Amazon. I am working on the Kindle version at the moment. Amazon presents a number of […]

By |September 18th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, london, olympics, personal brand, personal branding, starting business|0 Comments
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Designing A Very Public Logo For London, England

I read with great interest the very public way London, England is developing it’s new logo. It has at its basis the tried and true “I Love NY” logo. After the public out-cry and backlash the […]

By |August 12th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, london, personal brand, personal branding, starting business|0 Comments
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Forget the logo, it’s the brand that’s costing you money!

To a lot of graphic designers and advertising agencies, brand and logo are interchangeable. To be clear they should be referring to your brand image or your brand logo – there is a difference. A logo is just a small part of your overall […]

By |August 3rd, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
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How To Start Your Business With A Great Brand

The world is mired in a recession, but opportunity is everywhere. All around me, I’m meeting people who are starting a business. They refuse to let the economy deter them – as a matter of fact, […]

By |July 27th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed R, personal brand, personal branding, starting business|0 Comments
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5 Baby Steps to focused Corporate Branding

How much time and effort have you put out to improve your business? We have all attended conferences, seminars and networking events. Of all these efforts to fine tune ourselves how many have we actually implemented? […]

By |July 23rd, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, ed roach. branding, personal brand, personal branding, starting business|0 Comments
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How To Be A Miserable Brand In 25 Steps!

1. Constantly complain about the economy.
2. Find the cheapest logo you can buy.
3. Keep your customers on hold.
4. Always sell on cheapest price.
5. Ignore any networking opportunities.
6. Don’t volunteer for anything.
7. Stop meeting regularly with your staff.
8. List […]

By |July 18th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
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The Toughest Thing About Branding

Every day – day in and day out you are your brand. It’s a forever effort. If you know anything about branding you’ll appreciate the fact that a nurtured brand works for you. Understanding what you stand for […]

By |July 16th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
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How The Brand Benefits From Brand Positioning

Are you still selling with slogans attached to logos? While inspiring, a slogan doesn’t usually take much of a position. That job is left to positioning strategies. What is a positioning strategy? They are a strategy […]

By |July 6th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
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Getting The Branding Tips Book Out

For the last couple of years I’ve been working on getting a book out of my weekly branding tips. It’s called, “101 Branding Tips.” It’s just come back from Kim, my editor. She’s been very helpful. With […]

By |June 25th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
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