Sales people are on the front line of any business. They get the crap when things go south, and they get praise when all is well. They are typically at odds with the marketing department, because they are not part […]
7 Reasons Why Sales People Love Uniquely Positioned Brands
Brand Perception versus Brand Reality
Is your brand in tune with the reality that is the minds of your customers? If you’re finding that customers have the wrong impression of your company then this is something that you are going to want to address. The […]
