starting business

How The Brand Benefits From Brand Positioning

Are you still selling with slogans attached to logos? While inspiring, a slogan doesn’t usually take much of a position. That job is left to positioning strategies. What is a positioning strategy? They are a strategy […]

By |July 6th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
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Getting The Branding Tips Book Out

For the last couple of years I’ve been working on getting a book out of my weekly branding tips. It’s called, “101 Branding Tips.” It’s just come back from Kim, my editor. She’s been very helpful. With […]

By |June 25th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
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Why Are Daily Newspaper Brands Failing?

The digital age in daily newspapers is dawning and they don’t appear to get it yet. It reminds me of the music industry prior to iTunes and in the middle of the Napster era. I’m astonished at their […]

By |May 29th, 2012|advertising agency, brand consultants, brand management, branding experts, business directory, business post media, newspapers, paul godfrey, paywall, paywalls, personal branding, starting business|0 Comments
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How Turning Your Brand Around Can Be Like A New Pair Of Shoes.

Are you in this precarious position? Sales are flat. You’ve downsized as much as the business can stand. You’ve streamlined your processes to be more productive. You and the staff haven’t experienced a raise in some […]

By |May 13th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
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Gitomer: A Great Service Brand!

Another great Gitomer book!

Last week I attended one of Jeffrey Gitomer’s seminars in London Ontario. I’ve been a fan of Gitomer for quite some time. Twice before I lamely attempted to attend one of his events […]

By |April 20th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
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Blog for Business.

A familiar song that I sing is “Blogging For Business.” I definitely get benefit from my blogging efforts. Things you can expect is not only leads but publicity and opportunities. A colleague of mine,

By |April 15th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|1 Comment
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Feed Yourself First!

It’s first thing Monday morning. As I sit here contemplating the week, I’m thinking about what efforts I’m involved with that help my own brand.

I have one networking event, a sales seminar with Jeffrey Gitomer, […]

By |April 9th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
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Narrow Your Focus To Get In The Door

Marketing your brand is a tough game isn’t it? Most times you just seem to be spinning around and around and it’s just not sticking. You may even ask yourself, “Why can’t they see the value […]

By |March 29th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
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From The Shark Tank To Your Eyes.

I thought I’d share a linking story with you.

The other day I went onto Twitter for the first time in as many days. There I noticed that a reader had posted a link to a story I had written for Noobpreneur.com. It […]

By |March 21st, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, shark tank, starting business|0 Comments
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How To Avoid Blurry Positioning

If you find yourself in the role of consultant, how you express that role speaks to your brand. How you position your brand, is what defines it. Ideally you should embrace the services that best show your passion […]

By |February 26th, 2012|advertising agency, brand consultants, brand management, branding experts, business coaching, business directory, coaching, Ed Roach, personal brand, personal branding, starting business|0 Comments
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