HP asked to re-print an article of mine called “5 Tips To Branding A Powerful Presence” that appeared originally at Small Business Branding.Check it out HERE.
Distractions Are Good For Your Brand
I define distractions as what you do to take your mind off of business. As I write this, my Mastermind Group (previously identified as my MOOB group) is readying to begin our quarterly meeting – this time being held at the member from Toledo’s […]
You’re Better Than That!
Branding is all about market niches. To say your uniqueness is your great customer service or that your employees make the difference is simply not compelling enough. Take a good hard look at ALL aspects of the delivery of your product or service. Most […]
‘Shroomming is NOT a Spectator Sport!
I attended an interesting annual general meeting of the Canadian Mushroom Association in Toronto. The speaker’s presentation was promotion oriented. I was very impressed with the marketing efforts of the CMGA. They had assembled an excellent media program involving […]
How To Present Your Brand Professionally.
I can’t tell you how many times I’ve seen competent people stand up in front of an audience, speak intelligently, pick up their clicker and proceed to walk through a miserably amatuer digital presentation. I witnessed this exact situation in […]
What makes a great brand logo?
Before we even discuss any of the creative aspects of a logo let’s see how your logo works with your existing brand. Assuming you know what your brand values and personalty is, you are going to want your brand logo to reflect these […]
When sales people don’t sell…
What happens when sales people don’t do what they have the skills to do? When economies are good and businesses are humming along, many sales people joke that products sell themselves. But once the economy catches up and sales numbers […]
David Airey’s link for now
Follow this link to David Airey’s Graphic Design blog.
Enjoy again.
Good Will Invoice (Smart Idea!)
This is just a great and simple one that I picked up from a client yesterday during a branding session I was facilitating with them.
Essentially it boils down to keeping track of all those little favors you do for customers through out […]
