In my quest for a topic to discuss this week, I came upon a very good organization that assists auto dealerships with staff training. That organization is called the “Automotive Youth Educational Systems” or AYES. Apparently 4,500 dealers participate in this organization to […]
Bad Auto Dealership Brands Are Good for Business!
This month I am participating in a lively discussion on branding auto dealerships over at Branding Wire. The following is part of that discussion:
Its been said that necessity is the mother of invention.
I was reading Derrick Daye’s […]
Here’s the deal – Trust Me!
The entire model of the concept of buying a car is waiting for an innovator who refuses to do it as it has always been done. We are waiting for the Richard Bransons out there to show us a better way. IKEA has done […]
Don’t just sit there, grab your million!
I was watching one of my favorite shows the other night. It’s called, The Big Idea – Donny Deutsch. Tonight’s show centered around something all of us say from time to time and that is “Why didn’t I think of that!” I’ve […]
What do portable signs say about your brand?
You see them lining the roads of shopping plazas and commercial zones – portable signs. Some are lit from the inside while others are not. All use bold easy to read flourescent letters. You can’t miss them as you whiz […]
Them’s fighting words.
Maybe it’s best to avoid them.
As a brand we are no more than our reputation. Our personal brand is every bit as important as our corporate brand. What ever we do impacts on our brand. Many times I’ve been tempted to write a letter […]
Here is a great item for a client to enjoy
During the course of reading some of my favorite blogs I came across a link to a website called, Simple Truths. It is an inspirational products company. The movies are truly moving on many levels. If you are looking to send something that […]
ASK YOUR OWN QUESTION OF EVERYONE HERE.
I’m leaving this post open for anyone who wishes to as a question of myself or any of the readers. I wish blogs that I read had a question area – because often times I have a question that I know their audience has […]
Where do you stand on sales training?
You have decided that you are willing to investigate sales training – which method did you find more effective? Some friends are saying that one-on-one sales coaching is very beneficial. Then another prefers a sales process to keep them on track. I am assuming […]
Does it matter if you’re real?
This past week, I had lunch on two separate occasions with friends who are embarking on business ventures involving direct selling, (multi-level marketing, pyramid etc). One was trying to sell me, one was just updating me on his progress. What struck me was there […]
