My request for information regarding Windsor, gave me an idea: if there is a question you would like to post to my readers, let me know and I will post it for you. Thanks.
Have you ever heard of Windsor, Ontario, Canada?
This is an open question to all who visit my blog: Can you tell me what you know if anything about my city, Windsor, Ontario, Canada? All I ask is that in your response you tell me which city you hail from.
We here at […]
Help make the web safe for kids.
There is a good message circulating on the web right now that I thought I should help draw attention to. It is directed at porno sites that have have free content on the splash pages, allowing kids to view it. It is not aimed […]
Please, PLEASE do my poll!
I get regular traffic to this blog every day. Why don’t they fill in my poll? I thought it would be a no brainer. Are people afraid of polls? Blogging by their nature gives opinion a place to breed, so why not give my […]
The Elusive USP.
The USP. It is probably the lead in the branding show. It takes a great deal of careful consideration. Every time I take on a focused brand project, it crosses my mind – “I wonder what USP we will develop?” […]
Networking with Respect.
This past week I had a telephone call from a contact from a networking group I belong to in downtown Detroit. I had only met him once and then he moved to another chapter several months ago. It was more or less an introductory […]
Consistency. Say it 3 times.
Consistency in your brand is something a lot of small companies pay very little attention to. From time-to-time I speak to start-ups about taking their brands seriously from the outset. There is nothing more aggravating than to see a new company whose exterior signage […]
Target brands new years in Times Square
Did anyone else notice that Target put their brand logo on confetti that was dropped in Times Square?
I noticed it, the other day in a photo showing the guys who tested the confetti for air worthiness. Very cool.
Ed
Beat your competition with boldness!
The following is a response I gave in a blog on small business branding. Their attitude towards branding was correct, but I took issue with their answer to a question about how to differentiate a company from the competition. The example company was a […]
Don’t copy your competitor.
This afternoon I passed no fewer than 4 trucking company semi’s all sporting corporate logos that had a swish icon. They were either horizonal or vertical, red or blue. I’m sure if we check back with each of these companies, […]
