What do the MacDonald’s, Nike, Apple, KFC and Allstate brands have
in common?
VISUAL BRAND ICONS.
Brand icons are sensory symbols that represent the corporate brand.
As they say, “A picture is worth a thousand words.” You are better able
to remember […]
What are you doing to improve your brand? Are you aware of what people are saying about you? It’s not enough to be just using traditional marketing to get your message out.
It’s time to take your brand to the […]
Every week I email several hundred companies my FREE branding tip of the week called, “Ed Roach’s Two Cents Worth.” For a taste, take a look at this week’s installment.
For more like that, just sign up and start getting great tips every […]
My FREE monthly eNewsletter, “USEFUL INFORMATION” is available on your mobile phone right now. Just go to my information signup page and request the the FREE Newsletter.
It is currently in it’s 56th issue. It contains a feature […]
I’ve put together a two volume collection of all my articles over the past 2 1/2 years. Every now and then I get requests for articles I’ve written and so that has inspired this collection. I’m offering both at […]
Compliances – those nasty regulations that are imposed by business associations and the governments can actually be used to your advantage. The notion is to develop your own self-administered compliances and market them as differentiators. Drop by my compliance blog, Compliance Brander to […]
The web is a great thing. One of my regular readers from down-under, Robert Kingston commented on my “How To Snatch The Golden COIN!” article over at Small Business Branding Blog, and brought to my attention – Zentact – an […]
A quick note if you’d like a fast way to get your blog on mobile phones.
First off, I bought the domain, “TheBrandCorral.mobi over at goDaddy.com and then forwarded it to the feedburnerlink of my existing blog.
Now when a reader enters www.TheBrandCorral.mobi in […]
Here is a great idea that puts your products directly into the hands of the public by using Billboards as you point of distribution. Austrian outdoor fitter Northland Professional did this to great effect. Apparently the public went to great […]
The holiday season is upon us. One thing about Christmas, it gives us time to think about what we are thankful for on a personal and business level. From a business perspective, we should all be thankful for our customers. […]
