HOW magazine webinar – “Common Mistakes Designers Make With Branding (and How to Fix Them)

Branding has been a big topic in design circles for years, and branding is most likely on the list of services you offer your clients. Or, you may have decided that branding is “too big” for you, and you steer clear of the “B” word, preferring to offer “logos” and “identity packages” instead.

Chances are, though, no matter how you address the branding topic, you’re leaving money on the table. This webinar will help you change that!

In this webinar, Marcia Hoeck and I, who have both been offering big-ticket branding for years, will be discussing the common mistakes designers make with branding that sabotage your work before you even get started. We’ll show you how to think about branding and present it to clients on a broader business level, so you’ll gain their enthusiastic support and understanding of its value — which means you can charge what it’s really worth.

Many design tutorials focus on design. This webinar is more about building your business with a powerful tool: the strategy and rationale needed to educate clients on the process of branding, engage them and bring them on board to gain their buy-in about the high value of branding, and smooth the path for additional high-level design work to follow.

When: September 10, 2013, 2:30pm EST – Cost: $39.99 USD

First 20 registrants receive a complimentary branding coaching session with Marcia Hoeck and me. ALSO, everyone who registers get a free copy of my new ebook, “101 Branding Tips.”

So register right now so you can qualify for one of the complimentary branding coaching sessions with marcia Hoeck and me.