By Marcia Hoeck & Ed Roach

Format: Live Webinar Registration

What: Live Design Tutorial
When: Monday, October 14
Time: 2:00-3:00PM Eastern (1 hour)

If you’re designing logos and identity packages as branding efforts for your clients, you could be doing them a disservice – by stopping short of what they really need and are willing to invest in. You’ve probably never offered a complete branding program, engaging a client team in the process and charging for your up-front work, or added non-design elements your clients want and will pay well for. And, you have not put a stake in the ground to position yourself as a branding expert.

So, what would qualify you as a branding expert? Just who the heck do you think you are, anyway, to claim a title like that?

In this second webinar in our series on developing branding to build your business, veteran branding experts Marcia Hoeck and Ed Roach will explore the basic concept of positioning your firm, what it really is and why it’s critical to your growth, why you’re reluctant to do it, and why and how to steer that positioning towards the very profitable branding niche.

You’ll also learn how to segue gracefully into the role of branding expert even if you’ve never done the complete kind of high-revenue-producing branding programs Marcia and Ed recommend.

In this webinar, you will learn:

  • Why it’s so difficult to position your firm, and how you can get over it
  • What positioning has to do with confidence
  • How narrowing your positioning will open doors instead of close them for you
  • What qualifies you as an expert, anyway?
  • What you need to know about branding to be believable in that positioning
  • How to present your branding expertise without feeling icky or salesy

Who should attend this webinar:

  • Design firm owners and principals
  • Design firm graphic designers and art directors
  • Independent graphic designers and art directors
  • In-house graphic designers and art directors

REGISTER HERE