There are plenty of tools on the web that you should be investigating to better your business opportunities. I speak to groups of business professionals and what I thought was common knowledge is completely new information to
many. That realization led to this week’s tip – put these on your radar:
• Blogging – great for building your “expert profile” and reaching out to a global audience with your opinion
• Blog Commenting – Google blogs in your industry and comment on them, leading readers back to your websites and blogs
• Blog Writing – Discover significant blogs in your industry and offer to write for them, leading readers back to your websites and blogs
• eMail Marketing – build a list of potential customers and put a message directly in front of them, (this weekly Branding Tip for example)
• Public Speaking – a great way to show your expertise and gain warm leads
• Skype – use the web to speak to long-distance customers for free or close to it
• Webinars – hold classes or virtual conferences to sell your services
• Free Analytics – track the success of your websites, blogs and email marketing efforts
• eBooks and Newsletters – offer them for free to build traffic or sell them online
• Online Payment – use Paypal‘s donation code to build a simple pay area for customers to easily pay you, (great for non-profits)
• Video/Audio Podcasts – record tips on what you do and offer them for free to readers of your websites and blogs
• Virtual Networks – join online networking groups to build relationships
These dozen should keep you busy. All of them can be done for FREE if you tackle them yourselves.
these tools are all GREAT tools and what’s absolutely necessary is to have a plan – targeted at your audience – otherwise it’s overwhelming to any small business person. You must ask yourself – who’s my audience, what do they want to hear and then slowly start implementing these tools with a minimum of time each day.
You are right on the money Judy. Thanks for commenting.