Are you still selling with slogans attached to logos? While inspiring, a slogan doesn’t usually take much of a position. That job is left to positioning strategies. What is a positioning strategy? They are a strategy […]
Getting The Branding Tips Book Out
For the last couple of years I’ve been working on getting a book out of my weekly branding tips. It’s called, “101 Branding Tips.” It’s just come back from Kim, my editor. She’s been very helpful. With […]
7 Business Lessons Learned From “Celebrity Apprentice”
While you might not want to take any hair-care tips from the Donald Trump show, Celebrity Apprentice, there are plenty of other lessons to be taken away from the reality competition. Whether you love Trump or […]
Why Are Daily Newspaper Brands Failing?
The digital age in daily newspapers is dawning and they don’t appear to get it yet. It reminds me of the music industry prior to iTunes and in the middle of the Napster era. I’m astonished at their […]
How Turning Your Brand Around Can Be Like A New Pair Of Shoes.
Are you in this precarious position? Sales are flat. You’ve downsized as much as the business can stand. You’ve streamlined your processes to be more productive. You and the staff haven’t experienced a raise in some […]
A Contradiction Is A Terrible Brand
It continually comes to my attention that a good deal of businesses don’t do as they preach. As a brand (which to my reasoning is your reputation), you have a responsibility to deliver an authentic experience to your […]
A Book On Sales With A New Twist
Would you even consider reading a book on sales and selling if the author themselves was not a salesperson or at the very least involved with the sales industry? I agree, typically I wouldn’t either.
But in his new […]
Gitomer: A Great Service Brand!
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| Another great Gitomer book! |
Last week I attended one of Jeffrey Gitomer’s seminars in London Ontario. I’ve been a fan of Gitomer for quite some time. Twice before I lamely attempted to attend one of his events […]
