I was over at a nice blog on branding at davidairey and I was driven to respond to their suggestion that the logo is the brand. It is an interesting exchange I think. In my opinion a logo is only part of the brand – it is not the brand as a whole. Anyway, check it out and leave your opinion here or there.
Logo as brand. Agree or disagree?
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About the Author: Ed Roach
For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, “Brand Navigator.” Visit About The Branding Experts to learn more.
Hello Ed,
Many thanks for taking the time to post your thoughts. It’s very much appreciated.
I have updated my post in response to your contribution and welcome you to take another look.
Kind regards,
David