acoustic branding

Does Your Personal Brand Stand Out?


Are you doing anything to affect your personal brand? Since we all have a brand, it benefits us to be cognizant of the impression we make on others – since sales are directly affected by the relationship with have with […]

The Good Egg.


Happy Easter everyone!

Everything about Easter holds a great symbolic meaning. It all revolves around re-birth, a fresh start. The freshness of spring. The joy in the faces of children. Easter egg hunts. Everything bursts with hope and expectation for […]

Take A Stand!!


Custer’s last stand, while something of legend didn’t end nicely. Custer put himself in a poor position destroying his future.

If there is nothing else you do with your brand, take a position of strength and lead with your brand. When […]

Closing Time? What Closing Time?


According to the Enterprise Council a whopping 71% of small businesses say they forward or accept calls to their homes or mobile phones when they’re not in the office. Most entrepreneurs I know, (including myself) are accessible when ever […]

Brand Icon Podcast

In this podcast, we explain the value of a brand icon.

5 Tell-Tale Signs That You’re A Bookshelf Brand.


“A Bookshelf Brand” – it sounds like it might be a compliment doesn’t it? We might think that our bookshelf is where we keep our important stories and reference resources. I can see how one could think that way, but […]

How Would Ed Do It?


If you are no stranger to my blog (here) or my website, you will know that I offer an awful lot of free advice. I have covered every aspect of branding and shared the wisdom of others whose opinions I […]

Sound Advice


We are all familiar with visual brand images, but have you ever considered audio brands as part of your image? Every brand has a visual image including their logo and color palette. These elements are often developed with a special […]