Even before I sat down to write this blog post, I was out in the blogosphere reading other people’s blogs. This is something I have done most every night for the past five or six years […]
How To Make Blog Reading Work For You
Changing My Blog’s Name
From here onward my blog will be known as – Ed Roach: The Branding Guy.™ This addresses my progress in branding myself. As I meet people I’m repeatedly being addressed as “that branding guy.” So I’ve decided to embrace it. The new name addresses […]
How To Be Found Online!
This week’s podcast Branding Tip discusses blogging.
Arm Yourself With My 25 Item Brand Arsenal!
1. Business Card
Your business card is your personal billboard. Use both sides and make it as professional as possible. This is your image, don’t cheap out.
2. Business Stationary
Hardcopy: envelopes, letterhead, checks, proposals
Digital: invoices, statements, proposals
Make sure each item has a […]
Laura Ries Comments On Brand and Blogging.
Recently I have had the pleasure of interviewing marketing guru, best-selling author and mass-media commentator, Laura Ries. Laura shares her perspective with us here at Brand Corral.
Ed Roach: Laura, what impact on their customers do you think a company’s […]
Guest Posting Reel’s ’em In.
I’ve probably said it a thousand times that blogging is a great way to build your “Personal Brand”. Expressing your opinion to a vast audience and providing information that they can use right now is priceless. For me, it’s a […]
How To Find An Audience For Your Brand.
Finding an audience for your brand to speak to takes a considerable amount of fortitude. First you have to determine who that target is and secondly discover where they hide out. Once you find their hot spots, you have to keep in mind the […]
DAY SIXTEEN: Brand Booster 21
“Blogging As A Marketing Tool.” Today’s topic.
How To Resist The Restraints of Time
So many in the world of the SME (small and medium size enterprises) are cursed by time restraints. Every effort to reach out for new business is predicated by a desire for immediate results. Marketing programs whether off-line or on […]
What’s That You Say?
Recently a customer asked me what difference it would make if the CEO of a company were the author of a blog but didn’t allow comments? My immediate answer was that that I didn’t think that they should have a blog if they had […]
