A great place to get questions answered or meet plenty of potential leads and resources is Linkedin..The one frustrating thing though is that the site is deep and complicated. Many of my colleagues continually complain that they don’t know […]
Group Love On Linkedin
Personal Branding Event Strategy
Every business person gets invited repeatedly to events for everything ranging from charity fundraiser, to industry trade show, networking events and organization mixers. Many of you reading this absolutely refuse to attend for any number of good reasons. I’d like […]
Why A Budget Brand Comes At Too High A Price!
At a recent event I had numerous exchanges with owners of businesses not unlike many networking opportunities. Of the dozen and a half business cards that I took back to the office with me I would have to say only […]
7 Reasons Why Sales People Love Uniquely Positioned Brands
Sales people are on the front line of any business. They get the crap when things go south, and they get praise when all is well. They are typically at odds with the marketing department, because they are not part […]
Brand Perception versus Brand Reality
Is your brand in tune with the reality that is the minds of your customers? If you’re finding that customers have the wrong impression of your company then this is something that you are going to want to address. The […]
How to Brand Yourself.
I’m asked this question from time to time. Of course my first reaction is that you already have a brand. You’re not aware because you you are not paying close attention to yourself. You’re like most small businesses and […]
Arm Yourself With My 25 Item Brand Arsenal!
1. Business Card
Your business card is your personal billboard. Use both sides and make it as professional as possible. This is your image, don’t cheap out.
2. Business Stationary
Hardcopy: envelopes, letterhead, checks, proposals
Digital: invoices, statements, proposals
Make sure each item has a […]
Brand Positioning
This video is the visual presentation I use when I speak to groups on positioning a brand. The goal of positioning is to have your brand focus on what separates you from the competition. Based on differentiation, what can you embrace that makes your […]
The Real Meaning of "Re-Brand."
The brand you have today, is the brand you had yesterday and it will be the brand you have tomorrow unless you change the promise you made to your customers. What the re-branders should be saying is they are updating […]
Joe IS The Company!
What if you were to die tonight? Would you company cease to exist tomorrow? If so, then it’s obvious that all of the client relationships with key clients rests with you. This exclusive dependance on YOU can have a devastating […]
